Well, I would like to start with this text clarifying my mind because I have too many ideas but I would like to put them down.

So the first idea is that I would like to create a blog, which I was thinking of calling the Diaries of a Marketer or simply Marketer Diaries.

I came up with this idea because I feel that nowadays marketers and in general, a lot of marketing strategies are mainly focused on data and the number of tools that you should know. Specifically, when you are looking for a job, the requirements are endless. Nowadays you need to know automation marketing tools such as Hubspot, Salesforce, Marketo, etc. I mean, the list is endless. Additionally, if you are focused on content creation, you need to know ahrefs, you need to know SEM rush, etc. Please don’t get me wrong; I’m not saying that those tools are not useful or are not important, of course not. I’m aware of their importance and functionality. But my point is that those tools are helpful after you have a strong connection with people and after your brand is popular enough to bring you sales. And until your customers are profoundly engaged with your brand, the only thing that you need to do is check your metrics and make decisions using Analytics.

So, when I was experiencing this, a thought came to my mind: why nowadays seem more important to know how to interpret metrics? Or knowing how to use certain tools and features rather than knowing how to connect with people?

Nowadays, people trust these tools to the level that they are their first solution when they think about a possible marketing strategy. That is why, especially for startups or entrepreneurs, it is pretty hard, first of all, to be able to afford those tools, and secondly, they have the concept that Hubspot or whatever the tool is will magically create the engagement that they need and the connections with their customers. Before thinking about automation, it’s necessary to build connections and engagement.

Marketing and advertising are about how real people create meaningful connections with brands. GOOD NEWS: connections are made mostly about experiences, feelings, deep conversations, and camaraderie. That’s why it is not enough to know merely demographic information about your target; it is not enough to know where they were born or how they are from, no!

Creating meaningful connections needs more than just superficial information.

So my question is: Are you as a marketer focused on creating those meaningful connections or are you focused mostly on checking how your analytics have changed?

In conclusion, while metrics and analytics are undoubtedly important tools for marketers, they should not overshadow the significance of building genuine connections with consumers. Balancing both aspects is key to crafting effective marketing strategies that resonate with audiences on a deeper level. So let’s strive to prioritize meaningful connections alongside data analysis in our marketing endeavors.

with love

Luisa P.